militastic.blogg.se - Instapaper free download

Instapaper free download install#
Instapaper free download update#

We kicked around a few names, but settled on Instapaper Premium, which just felt right. Justin suggested that if we do that, we should rethink “Instapaper Subscription” and rebrand it to reflect to value of the new offering. Justin Van Slembrouck (designer Digg & Instapaper) and I had previously discussed focusing on features for Instapaper’s subscription, and eventually increasing the price of the subscription and going free. Tweetbot), or offering some type of subscription or consumable via in-app purchase (i.e.

Instapaper free download install#

Facebook), creating a “new” app and converting your existing install base to purchase the “new” app (i.e. The only options for monetizing an existing install base are advertising (i.e.

Instapaper free download update#

Unfortunately, there’s no great path to a paid upgrade if an app developer launches an update with a bunch of great features.

While the blue line shows a steep and steady decline of growth in app downloads, the orange line shows the size of Instapaper’s install base, which is significant. What’s interesting to me from the above chart is the orange line, which represents Instapaper app updates.

These objections don’t apply nearly as much to in-app purchase.

Customers hate the current method of paid “upgrades” (pulling the previous version from the store and putting up a new, separate paid-up-front app).

Almost everyone, when presented with a paid-up-front app, will first seek a free alternative.

Marco Arment, founder of Instapaper, wrote a great blog post titled Underscore Price Dynamics back in September 2013, which brings up a lot of important points about the state of paid applications: You can see a nose dive in Instapaper’s app downloads immediately following the launch of Pocket. This is the most damning chart for any argument to keep Instapaper as a paid application. 2012–2013 Monthly Downloads (source: AppFigures)